GA4 Metrics and Dimensions Definition

The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behaviour does not affect historical audience membership in reports.

Audience name - audienceName

The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.

New / returning - newVsReturning

New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.

Signed in with user ID - signedInWithUserId

The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see User-ID for cross-platform analysis.

1.2 User — Metrics

1-day active users - active1DayUsers

The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.

28-day active users - active28DayUsers

The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.

7-day active users - active7DayUsers

The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.

Active users - activeUsers

The number of distinct users who visited your site or app.

DAU / MAU - dauPerMau

The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.

DAU / WAU - dauPerWau

The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.

First-time purchaser conversion - firstTimePurchaserConversionRate

The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.

First time purchasers - firstTimePurchasers

The number of users that completed their first purchase event.

First-time purchasers per new - userfirstTimePurchasersPerNewUser

The average number of first time purchasers per new user.

New users - newUsers

The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).

Total purchasers - totalPurchasers

The number of users that logged purchase events for the time period selected.

Total users - totalUsers

The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.

User engagement - userEngagementDuration

The total amount of time (in seconds) your website or app was in the foreground of users' devices.

WAU / MAU - wauPerMau

The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.

2.1 Ecommerce — Dimensions

Item affiliation - itemAffiliation

The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.

Item brand - itemBrand

Brand name of the item.

Item category - itemCategory

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.

Item category - itemCategory2

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.

Item category - itemCategory3

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 3.

Item category - itemCategory4

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 4.

Item category - itemCategory5

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 5.

Item ID - itemId

The ID of the item.

Item list ID - itemListId

The ID of the item list.

Item list name - itemListName

The name of the item list.

Item name - itemName

The name of the item.

Item promotion creative name - itemPromotionCreativeName

The name of the item-promotion creative.

Item promotion ID - itemPromotionId

The ID of the item promotion.

Item promotion name - itemPromotionName

The name of the promotion for the item.

Item variant - itemVariant

The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.

Order coupon - orderCoupon

Code for the order-level coupon.

Shipping tier - shippingTier

The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.

Transaction ID - transactionId

The ID of the ecommerce transaction.

2.2 Ecommerce — Metrics

Add-to-carts - addToCarts

The number of times users added items to their shopping carts.

Checkouts - checkouts

The number of times users started the checkout process.

Ecommerce purchases - ecommercePurchases

The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.

Item list clicks - itemListClicks

The number of times users clicked an item when it appeared in a list.

Item list click through rate - itemListClickThroughRate

The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.

Item list views - itemListViews

The number of times the item list was viewed.

Item promotion clicks - itemPromotionClicks

The number of times an item promotion was clicked.

Item promotion click through rate - itemPromotionClickThroughRate

The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.

Item promotion views - itemPromotionViews

The number of times an item promotion was viewed.

Item purchase quantity - itemPurchaseQuantity

The number of units for a single item included in purchase events.

Item revenue - itemRevenue

The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.

Item views - itemViews

The number of times the item details were viewed.

Purchase revenue - purchaseRevenue

The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.

Shipping amount - shippingAmount

Shipping amount associated with a transaction. Populated by the 'shipping' event parameter.

Tax amount - taxAmount

Tax amount associated with a transaction. Populated by the 'tax' event parameter.

Transactions - transactions

The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.

Transactions per purchaser - transactionsPerPurchaser

The average numer of transactions per purchaser.

3.1. Publisher — Dimensions

Ad format - adFormat

Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.

Ad source - adSourceName

The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.

Ad unit - adUnitName

The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.

3.2. Publisher — Metrics

Ad unit exposure - adUnitExposure

The time that an ad unit was exposed to a user, in milliseconds.

4. Revenue — Metrics

Average purchase revenue - averagePurchaseRevenue

The average purchase revenue in the transaction group of events.

ARPPU - averagePurchaseRevenuePerPayingUser

Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.

Average purchase revenue per user - averagePurchaseRevenuePerUser

The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.

ARPU - averageRevenuePerUser

Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.

Total revenue - totalRevenue

The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).

5. Session — Metrics

Average session duration - averageSessionDuration

The average duration (in seconds) of users' sessions.

Bounce rate - bounceRate

The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.

Engaged sessions - engagedSessions

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

Engagement rate - engagementRate

The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.

Sessions - sessions

The number of sessions that began on your site or app (event triggered: session_start).

Sessions per user - sessionsPerUser

The average number of sessions per user (Sessions divided by Active Users).

6. Other — Dimensions

Achievement ID - achievementId

The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.

Character - character

The player character in a game for an event. Populated by the event parameter 'character'.

File extension - fileExtension

The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.

File name - fileName

The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.

Group ID - groupId

The player group ID in a game for an event. Populated by the event parameter 'group_id'.

Level - level

The player's level in a game. Populated by the event parameter 'level'.

Link classes - linkClasses

The HTML class attribute for an outbound link. For example if a user clicks a link '<a class="center" href="www.youtube.com">', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.

Link domain - linkDomain

The destination domain of the outbound link. For example if a user clicks a link '<a href="www.youtube.com">', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.

Link ID - linkId

The HTML id attribute for an outbound link or file download. For example if a user clicks a link '<a id="socialLinks" href="www.youtube.com">', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.

Link text - linkText

The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.

Link URL - linkUrl

The full url for an outbound link or file download. For example if a user clicks a link '<a href="https://www.youtube.com/results?search_query=analytics">', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.

Method - method

The method by which an event was triggered. Populated by the event parameter 'method'.

Outbound - outbound

Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.

Percent scrolled - percentScrolled

The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.

Search term - searchTerm

The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.

Test data filter name - testDataFilterName

The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see Data filters.

Video provider - videoProvider

The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.

Video title - videoTitle

The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.

Video URL - videoUrl

The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.

Virtual currency name - virtualCurrencyName

The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.

Visible - visible

Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.

7. Other — Metrics

Cart-to-view rate - cartToViewRate

The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.

Crash-affected users - crashAffectedUsers

The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".

Crash-free users rate - crashFreeUsersRate

The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.

Organic google search average position - organicGoogleSearchAveragePosition

The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.

Organic google search clicks - organicGoogleSearchClicks

The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.

Organic google search click through rate - organicGoogleSearchClickThroughRate

The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.

Organic google search impressions - organicGoogleSearchImpressions

The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.

Publisher ad clicks - publisherAdClicks

The number of ad_click events.

Publisher ad impressions - publisherAdImpressions

The number of ad_impression events.

Purchaser conversion - purchaserConversionRate

The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.

Purchase-to-view rate - purchaseToViewRate

The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).

Total ad revenue - totalAdRevenue

The total advertising revenue from both Admob and third-party sources.

8.1 Cohort — Dimensions

Cohort - cohort

The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index: cohort_0, cohort_1, etc.

Daily cohort - cohortNthDay

Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.

Monthly cohort - cohortNthMonth

Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.

Weekly cohort - cohortNthWeek

Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.

8.2. Cohort — Metrics

Cohort active users - cohortActiveUsers

The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.

Cohort total users - cohortTotalUsers

The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the ochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.

9.1. Event — Dimensions

Event name - eventName

The name of the event.

Is conversion event - isConversionEvent

The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events.

9.2. Event — Metrics

Conversions - conversions

The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events.

Event count - eventCount

The count of events.

Event count per user - eventCountPerUser

The average number of events per user (Event count divided by Active users).

Events per session - eventsPerSession

The average number of events per session (Event count divided by Sessions).

Event value - eventValue

The sum of the event parameter named 'value'.

10.1. Page / Screen — Dimensions

Content group - contentGroup

A category that applies to items of published content. Populated by the event parameter 'content_group'.

Content ID - contentId

The identifier of the selected content. Populated by the event parameter 'content_id'.

Content type - contentType

The category of the selected content. Populated by the event parameter 'content_type'.

Full page URL - fullPageUrl

The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.

Hostname - hostName

Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.

Landing page - landingPage

The page path + query string associated with the first pageview in a session.

Page location - pageLocation

The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.

Page path - pagePath

The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.

Page path + query string - pagePathPlusQueryString

The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.

Page referrer - pageReferrer

The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.

Page title - pageTitle

The web page titles used on your site.

Page path and screen class - unifiedPagePathScreen

The page path (web) or screen class (app) on which the event was logged.

Page path + query string and screen class - unifiedPageScreen

The page path and query string (web) or screen class (app) on which the event was logged.

Page title and screen class - unifiedScreenClass

The page title (web) or screen class (app) on which the event was logged.

Page title and screen name - unifiedScreenName

The page title (web) or screen name (app) on which the event was logged.

10.2. Page / Screen — Metrics

Views - screenPageViews

The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).

Views per session - screenPageViewsPerSession

The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.

11. Event-scoped Custom Metric — Metrics

Average ad_drx_country_criteria_id - averageCustomEvent:ad_drx_country_criteria_id

The average of an event scoped custom metric for your Analytics property.

Average score - averageCustomEvent:score[post_score]

The average of an event scoped custom metric for your Analytics property.

Count ad_drx_country_criteria_id - countCustomEvent:ad_drx_country_criteria_id

The number of occurrences of an event scoped custom metric for your Analytics property.

Count score - countCustomEvent:score[post_score]

The number of occurrences of an event scoped custom metric for your Analytics property.

ad_drx_country_criteria_id - customEvent:ad_drx_country_criteria_id

An event scoped custom metric for your Analytics property.

score - customEvent:score[post_score]

An event scoped custom metric for your Analytics property.

12. Platform / Device — Dimensions

App version - appVersion

The app's versionName (Android) or short bundle version (iOS).

Browser - browser

The browsers used to view your website.

Device category - deviceCategory

The type of device: Desktop, Tablet, or Mobile.

Device model - deviceModel

The mobile device model (example: iPhone 10,6).

Language - language

The language setting of the user's browser or device. e.g. English

Language code - languageCode

The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'

Device brand - mobileDeviceBranding

Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).

Device - mobileDeviceMarketingName

The branded device name (examples: Galaxy S10 or P30 Pro).

Mobile model - mobileDeviceModel

The mobile device model name (examples: iPhone X or SM-G950F).

Operating system - operatingSystem

The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.

OS version - operatingSystemVersion

The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.

Operating system with version - operatingSystemWithVersion

The operating system and version. For example, Android 10 or Windows 7.

Platform - platform

The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.

Platform / device category - platformDeviceCategory

The platform and type of device on which your website or mobile app ran. (example: Android / mobile)

Screen resolution - screenResolution

The screen resolution of the user's monitor. For example, 1920x1080.

Stream ID - streamId

The numeric data stream identifier for your app or website.

Stream name - streamName

The data stream name for your app or website.

13. Demographics — Dimensions

Interests - brandingInterest

Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.

Age - userAgeBracket

User age brackets.

Gender - userGender

User gender.

14. Attribution — Dimensions

Campaign ID - campaignId

The identifier of the marketing campaign. Present only for conversion events.

Campaign - campaignName

The name of the marketing campaign. Present only for conversion events.

Default channel grouping - defaultChannelGrouping

The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

Google Ads account name - googleAdsAccountName

The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.

Google Ads ad group ID - googleAdsAdGroupId

The ad group id attributed to the conversion event.

Google Ads ad group name - googleAdsAdGroupName

The ad group name attributed to the conversion event.

Google Ads ad network type - googleAdsAdNetworkType

The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

Google Ads campaign type - googleAdsCampaignType

The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

Google Ads creative ID - googleAdsCreativeId

The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.

Google Ads customer ID - googleAdsCustomerId

The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.

Google Ads keyword text - googleAdsKeyword

The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.

Google Ads query - googleAdsQuery

The search query that led to the conversion event.

Manual ad content - manualAdContent

The ad content attributed to the conversion event. Populated by the utm_content parameter.

Manual term - manualTerm

The term attributed to the conversion event. Populated by the utm_term parameter.

Medium - medium

The medium attributed to the conversion event.

Source - source

The source attributed to the conversion event.

Source / medium - sourceMedium

The combined values of the dimensions 'source' and 'medium'.

Source platform - sourcePlatform

The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

15. Geography — Dimensions

City - city

The city from which the user activity originated.

City ID - cityId

The geographic ID of the city from which the user activity originated, derived from their IP address.

Country - country

The country from which the user activity originated.

Country ID - countryId

The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.

Region - region

The geographic region from which the user activity originated, derived from their IP address.

16. Time — Dimensions

Date - date

The date of the event, formatted as YYYYMMDD.

Date + hour (YYYYMMDDHH) - dateHour

The combined values of date and hour formatted as YYYYMMDDHH.

Date hour and minute - dateHourMinute

The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.

Day - day

The day of the month, a two-digit number from 01 to 31.

Day of week - dayOfWeek

The day of the week. It returns values in the range [0,6] with Sunday as the first day of the week.

Hour - hour

The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.

Minute - minute

The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.

Month - month

The month of the event, a two digit integer from 01 to 12.

Nth day - nthDay

The number of days since the start of the date range.

Nth hour - nthHour

The number of hours since the start of the date range. The starting hour is 0000.

Nth minute - nthMinute

The number of minutes since the start of the date range. The starting minute is 0000.

Nth month - nthMonth

The number of months since the start of a date range. The starting month is 0000.

Nth week - nthWeek

A number representing the number of weeks since the start of a date range.

Nth year - nthYear

The number of years since the start of the date range. The starting year is 0000.

Week - week

The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.

Year - year

The four-digit year of the event e.g. 2020.

17. User Lifetime — Dimensions

First session date - firstSessionDate

The date the user's first session occurred, formatted as YYYYMMDD.

18. Traffic Source — Dimensions

First user campaign ID - firstUserCampaignId

Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.

First user campaign - firstUserCampaignName

Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.

First user default channel grouping - firstUserDefaultChannelGrouping

The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

First user Google Ads account name - firstUserGoogleAdsAccountName

The Account name from Google Ads that first acquired the user.

First user Google Ads ad group ID - firstUserGoogleAdsAdGroupId

The Ad Group Id in Google Ads that first acquired the user.

First user Google Ads ad group name - firstUserGoogleAdsAdGroupName

The Ad Group Name in Google Ads that first acquired the user.

First user Google Ads ad network type - firstUserGoogleAdsAdNetworkType

The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

First user Google Ads campaign type - firstUserGoogleAdsCampaignType

The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

First user Google Ads creative ID - firstUserGoogleAdsCreativeId

The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.

First user Google Ads customer ID - firstUserGoogleAdsCustomerId

The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.

First user Google Ads keyword text - firstUserGoogleAdsKeyword

The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.

First user Google Ads query - firstUserGoogleAdsQuery

The search query that first acquired the user.

First user manual ad content - firstUserManualAdContent

The ad content that first acquired the user. Populated by the utm_content parameter.

First user manual term - firstUserManualTerm

The term that first acquired the user. Populated by the utm_term parameter.

First user medium - firstUserMedium

The medium that first acquired the user to your website or app.

First user source - firstUserSource

The source that first acquired the user to your website or app.

First user source / medium - firstUserSourceMedium

The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.

First user source platform - firstUserSourcePlatform

The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

Session campaign ID - sessionCampaignId

The marketing campaign id for a session. Includes Google Ads Campaigns.

Session campaign - sessionCampaignName

The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.

Session default channel grouping - sessionDefaultChannelGrouping

The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

Session Google Ads account name - sessionGoogleAdsAccountName

The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.

Session Google Ads ad group ID - sessionGoogleAdsAdGroupId

The Ad Group Id in Google Ads for a session.

Session Google Ads ad group name - sessionGoogleAdsAdGroupName

The Ad Group Name in Google Ads for a session.

Session Google Ads ad network type - sessionGoogleAdsAdNetworkType

The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

Session Google Ads campaign type - sessionGoogleAdsCampaignType

The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

Session Google Ads creative ID - sessionGoogleAdsCreativeId

The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.

Session Google Ads customer ID - sessionGoogleAdsCustomerId

The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.

Session Google Ads keyword text - sessionGoogleAdsKeyword

The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.

Session Google Ads query - sessionGoogleAdsQuery

The search query that led to the session.

Session manual ad content - sessionManualAdContent

The ad content that led to a session. Populated by the utm_content parameter.

Session manual term - sessionManualTerm

The term that led to a session. Populated by the utm_term parameter.

Session medium - sessionMedium

The medium that initiated a session on your website or app.

Session source - sessionSource

The source that initiated a session on your website or app.

Session source / medium - sessionSourceMedium

The combined values of the dimensions 'sessionSource' and 'sessionMedium'.

Session source platform - sessionSourcePlatform

The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

19. Event-scoped Custom Dimension — Dimensions